Discovery & planning
I start by understanding your business, your users, and what the product needs to do. Together, we agree on priorities, scope, and a realistic timeline before work begins.
If your business runs on spreadsheets, shared inboxes and copy-paste, I'll build the internal tool or dashboard that replaces them, shaped around how your team actually works.
Everything lives in a spreadsheet.
Versions multiply, formulas break, and nobody's sure which file is the right one.
The same work gets done twice.
Data gets copied between apps by hand, and mistakes slip in every time.
You can't see what's going on.
Answering a simple question about the business means digging through five different tools.
Shaped around how your team already works
From the people I've had the pleasure of working with.

Magician · The House of Magic
“Honestly, the old site stressed me out. I couldn't touch it without paying someone, so it just sat there getting out of date. Now I add my shows whenever I want and people can actually book. Martin made it feel like mine.”
Owners · Bulgaria Move
“We're not an agency, we sell our places ourselves, and we didn't have a good way to show that. Martin actually listened to what makes us different and built the whole thing around it. Now when someone lands on it, they get who we are straight away.”
Work directly with me, from the first conversation to launch.
Sometimes you should, and I'll tell you if that's the case. A custom tool makes sense when you're paying for several apps that don't talk to each other, or bending your process to fit software built for someone else.
Usually, yes. Most modern tools can share data, so the new system can pull from and push to what you already rely on. We'll check what's possible on our first call.
Custom internal tools start from €3,000. The final price depends on the workflows, features and integrations involved. You get a clear quote before any work starts, as a fixed price or hourly, whichever suits the work.
A simple dashboard can take a couple of weeks; larger tools with several workflows can take a few months. You'll get a realistic timeline once we've agreed the scope.
Access is protected by logins and permissions, data is backed up, and everything runs on hosting set up for your needs. You own the data and the accounts.