Discovery & planning
I start by understanding your business, your users, and what the product needs to do. Together, we agree on priorities, scope, and a realistic timeline before work begins.
I build online stores for small businesses and new brands: quick to load, simple to manage, and set up so browsing turns into buying. The store is yours outright, with no monthly platform fees.
Slow pages cost you orders.
Every extra second of loading sends shoppers somewhere else.
Carts get abandoned.
Confusing steps and surprise costs make people give up at the last moment.
Managing the store is a chore.
Adding products, updating stock and handling orders takes far longer than it should.
Set up to sell from day one, and simple to run after
From the people I've had the pleasure of working with.

Magician · The House of Magic
“Honestly, the old site stressed me out. I couldn't touch it without paying someone, so it just sat there getting out of date. Now I add my shows whenever I want and people can actually book. Martin made it feel like mine.”
Owners · Bulgaria Move
“We're not an agency, we sell our places ourselves, and we didn't have a good way to show that. Martin actually listened to what makes us different and built the whole thing around it. Now when someone lands on it, they get who we are straight away.”
Work directly with me, from the first conversation to launch.
No. There's no monthly platform subscription and no per-order platform fee. Payments go through Stripe, which takes its standard fee on each transaction, and your other running costs are the services the store uses, such as hosting, a domain and an email provider. The store, the code and the data are yours.
It depends on your products and how you sell. Off-the-shelf platforms are quick to start with; a custom build makes sense when you need things they can't do well, or their fees start adding up. I'll give you an honest recommendation on our first call.
Online stores start from €2,000. The final price depends on the number of products, the features you need and the integrations, such as payments and shipping. You get a clear quote before any work starts.
Yes. I'll plan the move with you, bring your products and content across, and set up redirects so you keep the search rankings you've already earned.
Yes. The store is built so you can add products, change prices and handle orders on your own, and I'll show you how.